Long Tail Retail the New Digital Retailer Agnostic Shopper Marketing and Retail Media Services Provider

Long Tail Retail combines the best of technology with leading marketing expertise that delivers multiple digital services easily and cost effectively for retailers.

Long Tail Retail enables retailers and their CPG or other suppliers to collaborate in exciting new ways to drive in store shopper behaviour and increase sales all with complete attributable data insights.

Long Tail Retail’s unique offering is that it provides all of its digital services that connect a retailer to a shopper on a 1-2-1 basis without the need for a loyalty program.

LongTail Retail provides CPGs for the first time with Direct to Consumer digital connectivity on a retailer agnostic basis. The true digitization of the Sunday Coupon Circular has arrived and LongTail Retail provides an easy, highly scalable service that reaches millions of shoppers.

The New Barcode Standard 8112 Benefits


Retailer Benefits

  • Reduction of paper coupon fraud.
  • Real time 3rd party validation.
  • Increased basket spend by shoppers without the need for loyalty.
  • Reduced settlement time.

Shopper Benefits

  • Additional savings opportunities.
  • Reduced need for paper coupon use.
  • Simplified checkout experience.
  • More coupons and higher value offers.

CPG Benefits

  • Mitigate coupon fraud costs.
  • GTIN level validation.
  • Direct to consumer digital coupons.
  • Fully attributable offer data analytics.
  • Enhanced activations in store and online.

RX/Incentive Benefits

  • Ability to target specific fresh foods.
  • Serialized vouchers reduces fraud
  • Eliminates the need for prepaid cards.
  • Full attribution.
  • Reduced settlement times.

Solutions for Manufactures and Issuers


Centralized Authorization

Neutral Universal Positive Offer File connecting the retail landscape creates a platform for innovation grounded in interoperable standards.


GTIN Validation

GTIN validation allows manufacturers to ensure the coupon is redeemed for the intended purchase requirements. More accurate than the current family code process, manufacturers will see more effective campaign results.


Serialized, Single Use

Universal Single Use Coupons are serialized at the time of distribution, which allows manufacturers and providers to ensure that each coupon is only used once.


Realtime Redemption Data

Transaction data related to coupon issuance and redemption are available to authorized stakeholders in realtime. Manufacturers can see where and when their coupons were redeemed, allowing for more efficient and effective campaign management.

What does Longtail mean?

(noun): longtail; (plural noun): longtails;

1.1. (In retail and marketing) used to refer to the large number of products that sell in small quantities, as contrasted with the small number of best-selling products.

In business, long tail is a phrase coined by Chris Anderson, in 2004. Anderson argued that products that are in low demand or have low sales volume can collectively make up a market share that rivals or exceeds the relatively few current bestsellers and blockbusters, but only if the store or distribution channel is large enough.


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